Only a few years ago you could build a website and be fairly confident you knew exactly what the user would be viewing it on: a personal computer. Now, with the plethora of devices people use everyday to access the web (computers, smartphones, tablets, etc.), your website needs to be easy to use on all of them. One method to solve this problem is to code your site to work on each and every device on their native platform. This will work, but it is very time consuming and for many is far too expensive to be an option.
Another way to proceed is creating a responsive website. This technique cues your website to display differently depending on the device viewing it. In addition to re-sizing the website to be more easily viewed on smaller screens you can choose what content and tools you want to make available. Bulky functions and tools that works great on a personal computer may just be a hindrance to a smartphone user. One must put themselves in the mindset of the customer and figure out what a user will want out of your website depending on how they access it.
Responsive website design is all about putting functionality and information at the users’ finger tips while making it easy to navigate on their device of choice. For instance a website optimized for a smartphone would emphasize touch capabilities, a minimal amount of clicks, and fast load time. Thus, less tends to be more on a smartphone as most users will want certain information quickly and most likely will not appreciate extra frills and add-ons.
Pezigns has been creating responsive websites for years! We would love to help you or your company drive more traffic to your site and build a more memorable (and accessible!) web experience for your customers!